Google Analytics API
Measure success with analytics.
Website
This API is best for collecting, configuring, and reporting on user-interaction data for web, apps, and other digital platforms.
Google Analytics API is an extremely powerful tool to gain insights into user behavior. It provides advanced metrics and reporting which often times can't be tracked with other analytics tools. It is particularly attractive to developers because it is available through a secure API and can be easily embedded into other applications. Developers can use this API to access advanced analytics metrics, deep insights and to collect data that most analytics tools wouldn't provide, like user-engagement data and ROI metrics, in order to make better informed decisions and improve the user experience.
Key features
- Real-time reporting API
- Metadata API
- and multi-channel Funnels API to measure user engagement and ROI
- enable measurement of user behaviors
- and enable historic reporting of user interactions.
Potential use cases
- Analytics Dashboard Services: Create a service for companies to easily access analytics dashboards reporting on user behavior on their websites and mobile apps.
- Platform Insights Measurement: Create a platform that leverages Google Analytics API to provide insights about websites and app performance across multiple channels.
- Detailed Funnel Creation: Create a tool that helps companies create more detailed funnels of user activities on their websites, apps and other connected channels over time
Google Analytics API has enabled us to collect an array of metrics and user engagement data on our own application that we wouldn't have known otherwise. This has enabled us to better understand our customer base and act on valuable insights in order to drive our success.
Related Technologies
- Segment API
- Mixpanel API
- Analyxe API
- Kissmetrics API